The lockdown has taught us many things both positive and negative. One major item that the #Covid-19 pandemic has taught us is to critically reconfigure tourism promotion in Africa.
Tourism promotion has to adopt a new face. Traditional tourism promotion of the pre-lockdown era must give room to something new. Something much more exciting. Something much more relevant.
One way of carrying out new era tourism promotion is through the design and execution of structured events. It is just like an architect being instructed to design post lockdown buildings and structures by clients.
Event organizers in Africa have no choice but to rise to the occasion. In Rwanda, a visit to Lake Muhazi with its pristine shorelines in Rwamagana district offers what amounts to a jewel within the context of the visit Rwanda campaign. It is just an hour’s drive from Kigali city.
It’s a perfect escape from the quarantine. But there is a need to develop a structured event.
So we said: Why not develop a 2-day fun-filled event incorporating critical elements of golfing for amateur players from Africa and throw in attractions for circling and boat rowing for local enthusiasts?
The diversity we reasoned is what makes a post lockdown event more thrilling. While we will have the Kigalian golfing community having an event to consume over a 2-day duration something they have surely missed there is something that can be added targeting others too.
This we are already doing with the umbrella for golfing in the country the Rwanda Golfing Union.
A boat rowing as well as circling contest would offer the thrill that makes the planned event much more exciting. The twist here is that it is all community-based. The circling track could traverse the Muhazi community. We are looking at roping in Rwanda Circling Federation to pursue standards and some respectability within that game segment.
It is within rowing that we anticipate bigger challenges around competition and standards. But challenges are there to be tackled. So we shall overcome these issues in our commitment to developing a product for Rwamagana district as a potential visit Rwanda destination.
Otherwise, we have explained other core elements of our event. It is worth saying that we are planning a first of its kind event in East Africa. On that let me talk more about the planned #Falcon Silent Party.
God have mercy on me. But it is equally important to note that like many of the golfers we are targeting am an old school party animal. Some of us came to Kigali city when the party scene was down. Now things have improved a bit. In the post lockdown era, golfing buddies are itching to party in the old school manner, and we will offer a COVID-19 sensitive option.
We are talking about vinyl spinning Djs. We are talking about playing jazz, R&B , sweet old reggae as well as ragamuffin and a genre that is very close to some of us known as “New Jack Swing”.
Diversity comes into the music by roping in the new school players. That sums up our list of trending Djs posted on this website.
However, we have to respect the rules by throwing listening devices that will be delivered via the “choma” pods.
We shall party on Saturday and Sunday as from 1.00 pm to 8.00 pm. It gives us thrills to have the prospect of Dj Khalim of People Club, Dj Max of Funchia, VJ Mupenzi of Riders, DJ Ira of RTV, and DJ Anitha Pendo of RTV to make it a party of the year. We shall throw in new kids on the block in Kigali to complete the diversity and democracy in unleashing a balanced playing list.
Now you know how the proposed “Rwanda Summer-Golf 2020” is taking shape.
As mentioned in our previous post it is something much bigger and hence much more concrete than we originally anticipated.